Research & Analysis
Services Survey research is a research method involving the use
of questionnaires and/or statistical surveys to gather data
about people and their thoughts and behaviors. It is one of the
most important areas of measurement in applied social research.
The broad area of survey research encompasses any measurement
procedures that involve asking questions of respondents. A
"survey" can be anything from a short paper-and-pencil feedback
form to an intensive one-on-one in-depth interview. Precision
Management Institute conducts quality survey research that
provides the information necessary for critical organizational
Research is carried out to increase understanding of fundamental
principles. In the long term it is the basis for many commercial
products and applied research. Fundamental research advances
fundamental knowledge about the human world. It focuses on
refuting or supporting theories that explain how this world
operates, what makes things happen, why social relations are a
certain way, and why society changes.
Fundamental research generates new ideas, principles and
theories, which may not be immediately utilized; though are the
foundations of modern progress and development in different
fields. At Precision Management Institute we conduct a
structured research approach to help organizations create
effective business development strategies and become better
positioned for the future.
Social Research refers to the scientific study of society.
Social research examines a society’s attitudes, assumptions,
beliefs, trends, stratifications and rules. The scope of
social research can be small or large, ranging from the self or
a single individual to spanning an entire race or country.
Popular topics of social research include poverty, racism, class
issues, sexuality, voting behavior, gender constructs, policing
and criminal behavior.
Types of Social Research
Social research is commonly applied to social science subjects,
following two types of social research methodologies:
Qualitative Research - The emphasis of qualitative research is
on building understanding of social phenomena through text
analysis, communication and direct observation. It lays stress
on subjective and contextual accuracy over generality.
Quantitative Research - The quantitative research emphasizes on
social phenomena through evidence which exists in numeric or
quantifiable form. It depends on statistical analysis of data
and leads to valid and reliable claims and results.
Social research is a central research focus at Precision
Management Institute. We conduct a structured research approach
to help organizations better understand their surrounding
cultures create so they are better positioned for the future.
Marketing Research is the function that links the consumer,
customer, and public to the marketer through information used to
identify and define marketing opportunities and problems;
generate, refine, and evaluate marketing actions; monitor
marketing performance; and improve understanding of marketing as
a process. Marketing research specifies the information required
to address these issues, designs the method for collecting
information, manages and implements the data collection process,
analyzes the results, and communicates the findings and their
Marketing research is the systematic gathering, recording, and
analysis of data about issues relating to marketing products and
services. The goal of marketing research is to identify and
assess how changing elements of the marketing mix impacts
customer behavior. At Precision Management Institute we conduct
a structured market research approach to help organizations
create effective business development strategies and become
better positioned for the within their market.